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Fragrance

How to Make Perfume Last Longer: Perfume Longevity Myths vs Facts

Written by the formulation team at Pahal Wellness (Pahal Ventura), Vadodara, Gujarat, where we develop and manufacture perfumes for our own range and for private label clients across India. Key takeaways Longevity is not…
India fragrance industry

India’s Fragrance Industry: Market Size, Growth Forecast & Key Trends

Consider a market in which age-old traditions meet hyper-modernity – artisans distilling rose petals in workshops that have been operating for hundreds of years, yet simultaneously, startups gaining millions of Instagram followers within days…
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